Good hair day ; Dr Batra has homeopathic treatments for everything from constipation to baldness.

You may be tempted to accuse Mukesh Batra of suffering fromdelusions of grandeur when he declares: "Ours is a movement akin toAmul or Lijjat." However, more than scale, Batra's point is hischain could do for homeopathy what a cooperative movement like Amuldid for milk distribution. "Before we came on the scene homeopathywas a cottage industry," adds Batra.

Dr Mukesh Batra

Founder, Dr Batra's Positive Health Clinic

Vision: To touch the lives of a crore people with homeopathy by2020

Challenge: To change the perception that the homeopathic systemis a quack's alternative to allopathy

He has done well so far on the brand-building front. The …